Parisian silk accessories brand Petijean Paris entered the Chinese market with the accompaniment of MaFrance .
A poetic fairy tale from France
Léa Petitjean grew up between the Jura Mountains and Provence. While working in the luxury industry in Stockholm, Paris and New York, she was attracted by the exquisite traditional craftsmanship and developed a strong interest in different textile materials. In 2016 , she decided to launch the brand Petitjean Paris , combining excellent craftsmanship with poetic design.
In her studio in the heart of Montmartre, Léa Petitjean gives new life to color, taking you on a journey through nature and bringing poetic creations to life. The brand's signature print, Pas de deux , depicts a group of foxes dancing joyfully in the Jura forest. Hand-tied scarves, long scarves or square scarves, each one is carefully made in Lyon, the world's capital of silk.
Join MaFrance and enter China
Exquisite designs, floral motifs, ancestral know-how of French silk: Petitjean Paris is quickly showing its potential in the Chinese market. Chinese consumers are increasingly attracted by high quality, excellent materials and unique designs. Today, Chinese consumers are gradually becoming interested in niche brands because these brands allow them to fully express their style and personality.
In order to carve out a niche in the fiercely competitive Chinese market, the first thing to do is to establish a desire for the brand among target customers. MaFrance therefore created tailored content for the brand to enter Chinese social networks. Vlog is a very popular content format in China, especially for fashion application platforms such as Xiaohongshu, which allows consumers to intuitively experience the poetic feelings of Petitjean Paris . This content format is very popular among young people. Short videos help to build brand image and establish strong emotional interaction with consumers.
After these promotions by MaFrance , Petitjean Paris gained its first loyal fans in China, because MaFrance's promotion on its e-commerce platform highlighted the brand's personality and catered to the consumption habits of Chinese consumers, achieving good results. In order to accelerate the initial results, MaFrance is establishing partnerships with some opinion leaders ( KOLs ). In China, Internet celebrities play a key role in enhancing brand awareness and credibility. The fairy tale of the Jura Forest Fox will attract more consumers in the future.
About MaFrance
A few years ago, Florence Poulet, a French engineer specializing in traceability technology (safety and security), moved to China. She soon realized that it was difficult to buy her favorite French products directly in China, and it was not easy to recommend her favorite brands to her Chinese friends because these brands had not yet entered the Chinese market. At the same time, there were many counterfeit and shoddy goods on the market, complicated logistics, unclear customs tax collection ... There were a series of problems.
That’s why Florence Poulet decided to create the first e-commerce platform to sell products directly from France to China. With its technical knowledge, it developed a traceability system to guarantee the authenticity of the products. Many new French brands also became interested in this new model of exporting to China and joined the project. MaFrance was born!
