MaFrance joins hands with Parisian handmade leather goods brand Fauvette

Claire Rischette  founded Fauvette Paris  in 2013 after discovering her passion for leather goods while working in an optician's shop .

Fauvette Paris  ' style is simple, elegant, and full of French style. Each piece comes from a French leather workshop and can be said to be a real handmade product. Although the brand is not large in scale, the brand's fresh image, accurate market positioning, and good reputation on French social media have become the reasons why MaFrance chose to cooperate with it.

Fauvette Paris has not developed the Chinese market. It has no stores, distributors or agents in China. Occasional orders come from its official online store, but the complicated mailing procedures, direct mail customs inspections and other reasons have discouraged Chinese consumers who were originally interested in this brand ...

Similarly, for French designer brands such as Fauvette Paris , although the Chinese market is attractive, there are also various unpredictable risks. Most small brands hold a distant but unattainable attitude towards the Chinese market.

MaFrance provides niche designer brands such as Fauvette Paris with the opportunity to expand into the Chinese market, while minimizing investment costs and risks. MaFrance 's model of direct product mail, open customs clearance, and full traceability and NFC attracted Claire during her first conversation with her. The two parties quickly reached a cooperation agreement, and MaFrance became the only platform authorized by Fauvette Paris to sell its brand in China. Currently, Fauvette 's products have been launched on MaFrance 's official mini program and have achieved good sales results!

In order to make niche designer brands known to more Chinese consumers, MaFrance also provides niche brands with brand content creation that suits the aesthetics and browsing habits of Chinese consumers, including: designer interview videos: to help consumers better understand the brand story, the designer's original intention and brand value; light-hearted and humorous Vlogs are designed to attract the attention of the new generation of millennial young consumers.

These two types of videos will be delivered according to their different audience groups through MaFrance ’s social media accounts in China, such as Xiaohongshu, MaFance My Enjoy France official Weibo and WeChat public account. MaFrance also hopes to introduce more young French designer brands to the Chinese market in the future.