Les Couronnes de Victoire A romantic encounter with MaFrance

There is a fairy-like jewelry store located on Rue Saint Martin in the third arrondissement of Paris . Whenever people pass by this store, they can't help but stop and look through the window to admire the exquisite jewelry in the store.

The jewelry brand is called Les Couronnes de Victoire , which mainly produces headwear and earrings. The flowers on the jewelry are all made of fresh flowers ( everlasting flowers ) , 100% handmade. This niche designer brand immediately attracted MaFrance 's attention. First of all, its products are 100% designed and made in France. In addition, because they are pure handmade products, they are very attractive to Chinese consumers today when industrial production has become a mainstream. In addition, with the unique French romantic design, MaFrance is convinced that this brand will be loved by many young people.

Les Couronnes de Victoire has a good following on French social networking sites, with 63,000 followers on Instagram alone , but it is not well-known in China. In order to help it enter the Chinese market, MaFrance created a lot of content for it, such as interview videos with founder Victoire , through which consumers can understand the brand; in addition, it also made tutorial videos, inviting Chinese girls to the store, where the clerk helped her design her hairstyle and put on the brand's accessories. This type of short video can help consumers better understand how to use the brand and also achieve the effect of quickly planting grass.

Short videos can be shared in real time on online social platforms and can enable brands to produce certain content output in a short period of time.

MaFrance has an experienced video production team, which means that through the MaFrance platform, niche brands can not only gain greater sales space, but also produce text and video content suitable for Chinese consumers.
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